In the age of social media, fashion influencers have become a crucial part of the fashion industry.
These individuals have the power to sway consumer choices, drive sales, and influence fashion trends.
Singapore, a bustling fashion hub in Southeast Asia, is home to a plethora of talented fashion influencers who are making waves on the digital landscape.
In this article, we will highlight some of the top fashion influencers in Singapore that you need to follow in 2023.
1. Yoyo Cao (@yoyokulala)
With over 570K followers on Instagram, Yoyo Cao is a fashion influencer, entrepreneur, and designer who have made a name for herself in the Singaporean fashion industry.
She is the founder of Exhibit, a multi-brand concept store that stocks exclusive designer labels.
Yoyo’s effortless and chic style has earned her collaborations with numerous fashion brands and magazines.
2. Andrea Chong (@dreachong)
Andrea Chong is a fashion, travel, and lifestyle influencer with a following of over 333K on Instagram.
She started her blog in 2013 and has since grown into one of Singapore’s most popular fashion influencers.
Andrea’s style is a mix of classic and trendy, and she is known for her ability to style affordable fashion pieces in unique ways.
3. Melissa Koh (@melissackoh)
Melissa Koh is a fashion and travel influencer who has a following of over 290K on Instagram.
She is the founder of the fashion and lifestyle blog “Melissa C. Koh,” where she shares her fashion tips, travel stories, and beauty advice. Melissa’s style is feminine, chic, and always on-trend.
4. Mae Tan (@marxmae)
Mae Tan is a fashion influencer and content creator who has amassed a following of over 212K on Instagram.
She is the founder of The Unedit, a digital platform that celebrates diversity and inclusivity in the fashion industry.
Mae’s style is eclectic, playful, and always daring, making her one of the most exciting fashion influencers to watch in Singapore.
5. Nellie Lim (@nellielim)
Nellie Lim is a fashion, beauty, and lifestyle influencer with a following of over 148K on Instagram.
She started her blog, “nellielim.com,” in 2013 and has since gained a reputation for her effortless and sophisticated style.
Nellie’s feed is a mix of outfit inspiration, beauty tutorials, and lifestyle content, making her a well-rounded influencer in the Singaporean fashion scene.
6. Chriselle Lim (@chrisellelim)
Although Chriselle Lim is based in Los Angeles, she is a well-known figure in the Singaporean fashion industry. With a following of over 1.3 million on Instagram, Chriselle is a fashion influencer, content creator, and entrepreneur.
She is the founder of “The Chriselle Factor,” a fashion and lifestyle blog that has garnered a global following.
Chriselle’s style is elegant, timeless, and always on-trend, making her a fashion icon in her own right.
7. WillabelleOng (@willamazing)
WillabelleOng is a fashion and lifestyle influencer with a following of over 145K on Instagram.
She is known for her bold fashion choices and has been featured in numerous fashion magazines and blogs.
Willabelle’s style is daring, eclectic, and always on-trend, making her one of the most exciting fashion influencers to watch in Singapore.
8. Aarika Lee (@aarikalee)
Aarika Lee is a fashion and lifestyle influencer with a following of over 70K on Instagram. She is also a singer, songwriter, and DJ, known for her unique and edgy style.
Aarika’s feed is a mix of outfit inspiration, travel stories, and behind-the-scenes glimpses into her music career.
9. Drea Chong (@dreachong)
Drea Chong is a fashion, travel, and lifestyle influencer with a following of over 330K on Instagram.
She started her blog in 2013 and has since grown into one of Singapore’s most popular fashion influencers.
Drea’s style is a mix of classic and trendy, and she is known for her ability to style affordable fashion pieces in unique ways.
10. Nicole Wong (@ncwong)
Nicole Wong is a fashion and lifestyle influencer with a following of over 80K on Instagram. She is also a fashion designer and the founder of the fashion brand “Cult of Nine.”
Nicole’s style is minimalist, sophisticated, and always chic, making her a fashion icon in her own right.
11. Yvette King (@iamyvetteking)
Yvette King is a fashion and lifestyle influencer with a following of over 46K on Instagram. She is also a TV host and has worked for various media outlets in Singapore.
Yvette’s style is effortless, classic, and always on-trend, making her a popular figure in the Singaporean fashion scene.
How to know top fashion influencers in Singapore you need to follow this 2023
Fashion influencers have become an increasingly important part of the fashion industry. They have the ability to influence trends and style choices, and their followers look to them for inspiration on what to wear and how to style their outfits.
If you’re looking for top fashion influencers in Singapore to follow in 2023, here are some tips to help you find them.
1. Use Social Media Platforms
Social media platforms are one of the easiest ways to find top fashion influencers in Singapore. Platforms like Instagram, YouTube, and TikTok are popular among fashion influencers, and you can use hashtags and search functions to find them.
Look for popular hashtags like #fashioninspo, #styleblogger, or #singaporefashion to find influencers who are posting about fashion and style.
2. Look for Fashion Events
Fashion events are a great place to find top fashion influencers in Singapore. Events like Singapore Fashion Week and Singapore Fashion Festival are attended by many fashion influencers, and you can use the event hashtags to find them.
You can also look for local fashion events, such as pop-up shops or fashion shows, to find influencers who are attending or participating.
3. Check out Fashion Blogs and Websites
Many fashion influencers have their own blogs or websites where they share their fashion tips, outfit ideas, and style inspiration.
You can use search engines to find popular fashion blogs and websites in Singapore, or look for local fashion publications that feature fashion influencers.
Some popular fashion blogs and websites in Singapore include Her World, Buro 24/7, and Nylon Singapore.
4. Follow Fashion Influencers’ Collaborations with Brands
Fashion influencers often collaborate with brands to promote their products such as women’s bags and ladies’ sandals. These collaborations can be a good way to find top fashion influencers in Singapore.
Follow local fashion brands on social media and look for collaborations with influencers. You can also check out influencers’ own social media accounts to see if they are promoting any local fashion brands such as local ladies bags.
5. Ask for Recommendations
If you’re still having trouble finding top fashion influencers in Singapore, ask for recommendations from friends, family, or other fashion enthusiasts.
They may be able to recommend influencers who are popular in the local fashion scene, or who have a unique style that you may be interested in following. This will definitely elevate your fashion style and get inspiration on what to choose for your outfits from clothes, accessories, handbags, and comfortable sandals.
Final words
These top fashion influencers in Singapore are not only talented in fashion, but they are also entrepreneurs, musicians, and TV personalities who have made a name for themselves in the digital landscape.
With their unique styles, creative content, and entrepreneurial spirit, these influencers are sure to inspire you to elevate your fashion game in 2023.